DashPass For Work (Coming Soon)

Problem-Solving Send Time Optimization In HubSpot

DoorDash surveyed teams around the country and found that most people think having food delivered to their job would increase their happiness. This was an opportunity tailor-made for our new product DashPass For Work, which helps companies cover lunch expenses for remote, hybrid and fully in-office employees. With a good marketing campaign, this new product could catch on quick.

Our team stepped up to make this campaign, testing cadence, segmentation and more to find the most effective way to market DashPass. The hypothesis was we’d see initial adoption in prominent tech hubs like Silicon Valley and Silicon Alley (in New York). But faced with prospects on both coasts and the absence of reliable time zone data, a unique challenge emerged: one made worse by a HubSpot idiosyncrasy that makes people “time travel” in their workflows…

Secret Menu Issue 02: Miami’s Almighty Hustle

Colorful Compliance: Making An Accessible Yet Beautiful Campaign

DoorDash collaborated with the award-winning Studio Yukiko to bring to life the latest iteration of Secret Menu. A celebration of culture and community, this digital and print journal transitioned from La-La Land to the Magic City for its second issue, which entered the world of Cuban-inspired cuisine to spotlight the chefs, bussers, butchers and guardians of secret family recipes.

Tasked with executing a campaign as vibrant and memorable as the journal’s accompanying website, our team worked with in-house designers to produce assets that walked a fine line: evoking the famous pastels of Miami, staying true to our bold online aesthetic, while still adhering to the Web Content Accessibility Guidelines that ensured all our subscribers could enjoy and engage.

DoorDash Drive (On-Demand Delivery)

Building An Audience Segment In A Data Void

Charged with shaping the buyer journey for restaurateurs around the world, our team made the first-ever email marketing campaign for Drive, also known as On-Demand Delivery. This product helps merchants deliver food, groceries and other items to customers in their neighborhood—even if they don’t have their own delivery-people—by leveraging DoorDash’s network of highly rated motorists, called Dashers.

A wrench in the plans, though: All the data we expected to be able to use to build our target audience was missing from the marketing platform we inherited. The solve? Our team got resourceful. Using a creative blend of implicit first-party data and automations, we engineered the ideal segment for this inaugural batch of Drive emails—in the end garnering both new partners and strong channel metrics.