Inbound Marketing Optimization

HubSpot Academy
LinkedIn - Library - This Curriculum

Inbound marketing, unlike standard outbound methods that can interrupt audiences, earns the attention of potential customers by offering solutions in a way that’s integrated with the natural buyer journey. The goal is to attract people to come to the brand on their own terms, and then to engage with them and continue delighting them with valuable, relevant content that makes sense demographically, technologically and psychologically.

Competencies

• Growth marketing

• Lead scoring

• Demand generation

• Data analysis

• Marketing automation

• Sales enablement

Google Analytics

Google Digital Academy (Skillshop)
LinkedIn - Library - This Curriculum

GA provides a vast amount of data about website traffic, user behavior and conversions. By analyzing this data, marketers can interpret trends, identify patterns and draw insights to better inform decision-making. Ideal use of the platform is both technical and strategic. Technically, users should know how to implement tracking codes, troubleshoot tracking issues and set up goals and events. Strategically, marketers should be able to leverage the data-driven insights they unlock to allocate resources and prioritize initiatives more efficiently.

Competencies

• Data analysis

• Digital marketing strategy

• Website optimization

• Reporting and visualization

Search Engine Optimization (SEO)

HubSpot Academy
LinkedIn - Library - This Curriculum

SEO is critical in modern marketing. It’s the primary method for improving a website’s visibility and ranking on search engine results pages (SERPs). With most online experiences starting with a search engine query, a strong SEO strategy ensures brands can connect with their target audience at the right moment—when they are actively seeking relevant information, products or services—which helps increase organic traffic, build credibility and trust, and drive more conversions.

Competencies

• Keyword research

• On-page & off-page optimization

• Schema markup

• User experience (UX) optimization

• Content strategy

Email Automations

Intuit Mailchimp
LinkedIn - Library - This Curriculum

Email automation is essential for marketers because it saves time, ensures consistency and enables personalization at scale. Moreover, it facilitates lead nurturing by improving segmentation and targeting—which can be based on everything from purchase history to demographics to engagement level—and by leveraging behavioral triggers, e.g., website visits, email opens and link clicks. If the goal is growth, then manually sending individual emails is impractical; automated sequences can deliver timely and relevant information that educates, engages and converts.

Competencies

• Customer journey mapping

• Personalization

• B2B & B2C marketing

• Customer relationship management (CRM)

Email Marketing

HubSpot Academy
LinkedIn - Library - This Curriculum

Email is a cornerstone in marketing strategies because it gives brands the chance to engage directly with leads and customers. Among all channels it offers one of the most comprehensively targeted and personalized approaches; it lets marketers tailor messages to specific segments based on preferences, behaviors and past interactions. As an owned channel it also provides excellent ROI potential: an essential tool in today’s landscape for nurturing connections all throughout the funnel.

Competencies

• Market segment analysis

• Split testing

• Conversion rate optimization

• WCAG Compliance

• Deliverability